Try These 8 Indie Beauty Brands

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Tower 28Tower 28 is an AAPI-owned brand that focuses on creating products for sensitive skin but suitable for everyone. Their formulas are vegan, cruelty-free, and adhere to the Na

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Kulfi BeautyKulfi Beauty is dedicated to creating products for the South Asian community, named after the South Asian ice cream. The brand promotes self-expression and confidence f

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Bread Beauty SupplyThis Black-owned brand quickly became a bestseller at Sephora. Bread Beauty Supply offers clean, color-safe, sulfate-free, cruelty-free, and vegan hair care prod

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True BotanicalsKnown for its celebrity endorsements, True Botanicals offers nourishing and hydrating skincare products. The brand's clean formulations cater to dry, oily, and combi

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Brandefy SkinOriginating from an app that helped users find affordable beauty dupes, Brandefy Skin focuses on high-quality ingredients without the luxury price tag. The 15% Vitamin

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PYT BeautyPYT Beauty aims to create clean, safe, vegan, and sustainable makeup products. Their packaging is made from recycled materials, and they provide detailed recycling instru

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TopicalsThis Gen-Z founded brand targets specific skincare concerns with scientifically-backed ingredients. Topicals also donates a portion of their profits to mental health organi

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CalirayCaliray combines beauty with wellness, offering products like the smudge-proof Come Hell or High Water Clean Mascara and the So Blown Primer. The brand focuses on lightweigh

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